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Social Media Camp Workshops

Social Media Camp Workshop Information

Session 1 Workshops Social Media + Twitter 101

Social Media Communications Simplified

Making Sense – The Poetry of Tweeting

This workshop is for everyone, especially those who are new to Twitter. What makes a good tweet? How do you effectively connect with your community? How do you best use hashtags? There will be time for Q&A and sharing of experiences.

  Social Media Campaigns I

I Have Immunity: Stories and Statistics

I Have Immunity is a new storytelling campaign from ImmunizeBC (BC-CDC). Research shows that information conveyed with stories is easier to understand, remember and relate to one’s own experience, and that their emotional impact is very influential when making decisions or changing behaviours.

Using video, audio and written narratives, we share real stories about immunizations and preventable disease from BC health care providers and community members, in context with facts and information about immunizations.
Our presentation will cover the purpose and development of I Have Immunity, connecting with storytellers, and a discussion of the ethics of sharing personal stories.

A new community: spurring HIV research with social media

HIV is unique for its history of activism and inclusion of patients in the research decision-making process. Each clinical trial proposed to the CTN requires approval by the Community Advisory Committee, many of whom are living with HIV. Now we want to use social media (e.g. Twitter and Facebook) to engage an even broader community in research questions, by discussing and getting feedback on studies, and even generating research ideas. Challenges to discuss include: stigma around HIV and clinical trials, engaging non-activists living with HIV, making sure feedback/ideas get used, and getting researchers to engage with social media.

  Social Media Strategy

Mind the Gap: Social Media Strategy and Relationship Building for Health System Improvements

Is there a disparity in what many enthusiastic and experienced social media advisors “know is best” and what many health care decision makers are ready to utilize? Paul will share cases from top down and bottom up approaches. Examples of recent methods, successes and approaches in narrowing gaps to improve participation, connect communities, and improve relationships will be provided. Pre-session results from ongoing social media polls and discussions Paul facilitates will be included. Active participation of the audience will be encouraged. Examples will be taken from Paul’s experiences with professional associations, person-centred health, and knowledge translation.

Tweets are not enough: The Whys & Hows of a Health Organization’s Social Media Strategy

Many Canadian health organizations jump into social media without a strategy. Understandably, they just want to get onboard the social media train. They set up a Facebook page. Secure a twitter account. And start. But soon questions arise from the person managing the accounts. Should I post this? Is my audience interested in this? Why is no one interacting with me? Is this even the right platform? And then questions arise from the administrators and health professionals. How does this help us? What are the risks? Is this a good use of our time? What are we trying to do here?

Without a sound social media strategy, none of the questions can be answered. In this session Robyn will talk about the importance of a social media strategy and walk attendees through a working outline of a strategy using examples from hospitals, health authorities and health research organizations across Canada.

Session 2 Workshops Video
(How To + Success Stories)

The Hand Hygiene Video Competition

In 2011, the Canadian Patient Safety Institute engaged healthcare organizations to submit Hand Hygiene Videos for a competition.  Facebook and YouTube were used to display the videos.  Facebook was also used as the measurement tool to determine the “best” video by the number of “likes” the video had.  This case study will demonstrate successful audience engagement, and how involving your audience in campaigns can create excitement and help spread the message even further.

Video Production for Social Media 101

Video is the most shared content on the web.  So if you want people to talk about your organization and your ideas, then you need to create compelling and useful videos to share.  How do you get started?  Can you produce something in-house?  Should you hire a production company?  How can you get real value and increased exposure at the same time?

  Social Media Campaigns II

Social Media and Immunization in BC: From Dipping our Toe to Jumping Right In

Ian will take you through a short history of ImmunizeBC’s experience using social media. The presentation will include information about how social media was integrated within ImmunizeBC’s overall promotions plan as well as how it has been successfully woven into its recent “I Have Immunity” campaign.  The presentation will expand on the three key elements ImmunizeBC has focused on to implement social media seamlessly within its overall communications plan: the right strategy, the right resources and the right tools.  

From Social to Sexual Networks: Developing a Provincial Sexual Health Website (SmartSexBC)

BCCDC is about to launch a new provincial sexual health website, SmartSexBC, which has an emphasis on interactive features and social media, and aims to be a relevant local resource for sexual health information in BC.  In addition to getting a sneak peek, we’ll review the steps it took to develop the website within a health authority context, including some of our preliminary research findings that have guided us along the way.

  Social Media Guidelines

Professionalism and Social Media in Hospitals

Along with everyone else, nurses and other health care professionals are blogging, tweeting, texting and exploring new ways of connecting with others and the world at large. With the rise of social media use has come an increase in questions and, unfortunately, complaints to CRNBC about social media use by nurses. This presentation touches on how nurses and other health care providers can enjoy the benefits of social and electronic media while maintaining professionalism.

Blue Ocean and Hidden Reefs: Helping Canadian Doctors Navigate Social Media

In Dec. 2012 the Canadian Medical Association approved a document to give Canadian doctors a balanced perspective on the potential risks and benefits of social media. Pat Rich will discuss the rationale behind producing this document and the process used to develop the paper.

Session 3 Workshops Understanding Web Analytics

Optimizing your site for less than $20/month

In this workshop, Ben will deliver an inspirational talk about what can be done by anyone to learn more about their users. He will give you walk through of heat maps, A/B testing and Google Adwords and Analytics. If you don’t know what any of those are, then this is the workshop for you! You will have many chances to ask introductory questions on how to get started, and see some cases of what success looks like.

How to use Web Analytics to Understand the Impact of Online Knowledge Translation Efforts

This presentation is designed to demonstrate how using various easy-access analytics may help you to evaluate the reach/effects of your online efforts. I will describe two approaches to evaluating online knowledge translation efforts and provide examples of both taken from my own work focusing on the dissemination of public health research. This presentation will cover analytical strategies and tools that pertain to email, Facebook, Twitter, YouTube and websites. 

  Social Media Campaigns III

Growing the Centre for Health Care Management: Using the right tools to reach a unique audience

Can Health be Contagious? The Ins and Outs of Viral Health Campaigns

In this workshop, we’ll be going over several examples of social-media based viral health campaigns (both successes and failures) and what lessons participants can apply to their own efforts. 

  Gamification In Health

VivoSpace: An online social network to motivate health behaviour change

In this workshop, Noreen will talk about VivoSpace, an online social network that is designed to motivate positive health behavior change. VivoSpace is being developed by using a user-centered design process.  The points of inquiry throughout the user-centered design process is based on the ABC (Appeal Belonging Commitment) Framework, which was developed through incorporating existing theoretical models on motivations for the use of online social networks and motivations to change health behaviour.

Social Health Games for Better Patient Engagement

How can something seemingly trivial like games improve patient engagement and consequently, health care outcomes?  During this session, explore how health is social and leverage games as engagement engines to motivate patient action.